Modern business: digital marketing

In recent years, innovative companies have used a range of new digital tools, from apps to artificial intelligence, to invent new business models and delight customers with convenience and high quality. New professions have been born and new professionals have contributed to this wave of revolution with a digitization process that has already transformed many sectors. “Modern business: digital marketing” ( short-term learning mobility of VET learners) is designed to equip Erasmus students from Vocational schools with the knowledge and skills needed to have a opportunities of job as Digital Manager in modern companies, as an employee or as a freelancer. As a short-term mbility for students, it will provide motivation, orientation and an approach to the world of work. This training course is designed to provide European vocational school students with the knowledge and skills needed to excel in the digital marketing field. It focuses on practical activities and real-world applications, making it a valuable learning experience. Our path intends to transfer practical skills and allow students direct contact with the world of work, through seminars, workshops and internships.

At the end of the activity, students will have an overview of the practical skills necessary to carry out the role of Digital Manager as an employee in a company or as a freelancer. It is a figure in charge of improving new and existing corporate strategies through the introduction of digital technologies and systems. It focuses on how technology can be used as a competitive advantage in today’s business environment.

Students will gain an understanding of the business landscape, be adept at managing a tech-savvy workforce and learn how to deliver software and digital projects successfully using best practice project management methodologies. This program will enable you to manage and deliver digital strategies and projects by emphasizing core digital business concepts to support business goals. It will equip students with a three-layer skill-set framework that includes core project management skills, using modern tools, techniques critical to managing projects and soft skills.

Planning an Erasmus mobility experience in Rome with students through Infol Education opens up a world of opportunities for personal and professional growth. Rome, known as the Eternal City, offers a rich blend of history, culture, and modernity that can transform your educational journey.

Infol Education offer outstanding programs that combine top-notch education with an unforgettable cultural experience in the Eternal City.
Infol Education, renowned for its expertise in organizing Erasmus programs, ensures that participants receive top-notch training courses that not only enhance their skills but also provide a unique cross-cultural experience. Rome serves as the perfect backdrop for this learning adventure.

Join Infol Education on this exciting journey into the wordl of hospitality and tourism management! Contact us